EnglishNederlands
the team
You are here: Home » The Square

Meeting place for
Creativity and Curiosity

Social Media: How to get to the next level? (Part 2)

By: Martine Verweij | on: 23-1-2011

A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviours

On January 19th five different large organizations with a focus on mobility participated in a discussion on the opportunities involved in opening up their organization with help of Social Networks. To kick-off the discussion four important mobility trends with a relation to Social Networking, were presented by Squarewise.

The Perils of Measuring Sustainability Performance

By: Cécile van Oppen | on: 28-12-2010

Sustainability is increasingly a topic discussed at board-room level. As the strategic concerns for sustainability amplify, as does the wish to measure sustainability performance. Whether the sustainability measures are used for marketing purposes or to track progress – the discussions concerning the method of sustainability measurement remain unsettled. A quick scan of the most commonly used methods leads to a bold but founded statement: don’t just measure sustainability performance, but also measure the ability to perform!

The Sustainability Challenge: moving from Obligation to Innovation

By: Cécile van Oppen | on: 6-12-2010

Sustainability: hype or not – it’s a challenge that almost all organizations are facing today. Whether it is to comply with regulation or create a competitive edge, sustainability is increasingly discussed at boardroom level. Nevertheless, there are only very few organizations that have managed to position the topic of sustainability equally strategically within their organizations… this not only confirms the stigma that sustainability-related projects are supposedly investment schemes, but also adds to the notion that sustainability is only a temporary “hype”.

Social Media: what’s the next level?

By: Martine Verweij | on: 30-11-2010

These last few years, organizations of all sizes and backgrounds have started experimenting with social media and underlying tooling. Whether it is for recruitment, marketing and sales, communication, business or product development purposes. A variety of lessons has been learned and social media ‘laws’ have been distilled.