Squaretable Chemical Industry 26th January

On January 26th, Squarewise hosted an inspiring Squaretable event on the subject of "Capturing added value from new sustainability driven customer requirements: reassessing value chain position and business dynamics."

The subject for this Squaretable was chosen to stimulate cross-value chain discussion on the changes and challenges that the industry faces. In the near future, the industrial value chain might heavily come to depend on sustainability driven development of materials. We reflected upon these changes in an interactive session with influential representatives from companies in different value chain positions.

A key note presentation was provided by the CTO of Avantium, Gert Jan Gruter. Avantium is a leading technology company specialized in advanced high-throughput R&D for applications in the energy, chemicals and pharmaceutical industries. Avantium develops state of the art PEF technology and has recently announced an agreement with The Coca-Cola Company to further co-develop this so-called YXY technology for producing PEF bottles.

Van Gansewinkel built upon the subject introduced by Avantium in a presentation that focussed on intelligent use of secondary raw materials. Waste is no longer a product without value, but a valuable beginning of a new cycle.

The complete presentation is provided in the window below. A more detailed synthesis of the Squaretable will be provided soon under "publications" on our website.